In this episode of The Cake Academy Podcast, Cheryl Bottomley breaks down the key numbers every cake maker should be tracking each month, and why most are flying blind without them. From enquiry numbers and conversion rates to revenue and expenses, learn how to use your data to make clearer business decisions and build a more predictable income.

Struggling to turn cake enquiries into confirmed bookings? In this episode of The Cake Academy Podcast, Cheryl Bottomley breaks down the full enquiry to booking process and explains why many cake makers lose orders despite strong skills and steady enquiries. Learn how to improve your enquiry management, follow-up strategy, and conversion rate so you can secure more bookings and run a more organised, profitable cake business.

What if getting fully booked wasn’t about chasing more enquiries, but understanding the numbers behind the ones you already receive? In this episode, Cheryl breaks down enquiry to booking conversion rates and shows how to calculate exactly how many enquiries your cake business needs to hit your booking goals.

The Cake Academy Podcast is for cake makers who want more than just pretty cakes. It is for those who want consistent bookings, clear pricing, and a business that actually works.

In this podcast, Cheryl Bottomley shares the real reasons cake businesses struggle to grow, and the practical steps to fix it. From pricing and enquiries to marketing and systems, each episode is designed to help you build a stronger, more reliable cake business