Episode 8 - Email Marketing for Your Cake Business
Episode 8 - Email Marketing for Your Cake Business
You have spent years growing someone else's platform. It is time to build your own.
In this episode, Cheryl takes a deeper look at email marketing for cake businesses, explaining what it is, how to set it up, what to send, and why it is one of the most valuable visibility tools a cake maker can build.
Cheryl shares how she personally uses email marketing in her own business, including a Flodesk automation that sends around 22 weeks of pre-written emails to every new subscriber automatically, running in the background without any manual effort once set up. She also explains how she personally follows up with new subscribers as warm leads, treating a list sign-up in a similar way to receiving an enquiry and tracking those conversations inside Tier & Co Cake Management Software alongside all other enquiries.
This episode covers:
- Why email marketing is fundamentally different to social media and why owning your list matters
- What Flodesk is and why it is well suited to cake and creative businesses
- How to use email automation to create a system that nurtures your audience without manual weekly effort
- Why new email subscribers should be treated as warm leads and followed up with personally
- How to track new subscriber follow-ups inside Tier & Co as part of your wider enquiry process
- How to build your list using your website, past customers, wedding fairs, and social media
- What to include in your emails to keep subscribers engaged and your business front of mind
- How email marketing fits into a broader visibility and enquiry strategy
This episode follows on from Episode 6, which introduced the full range of visibility channels available to cake makers, and Episode 7, which covered staying consistent on social media.
Resources mentioned in this episode include Flodesk (Affiliate link), an email marketing platform well suited to creative businesses with beautifully designed templates.
You can find the current pricing and plans via the link below
https://flodesk.com/c/FOBN8D
Tier & Co Cake Management Software is also mentioned, which helps cake makers manage and track enquiries from all sources in one place. A 14-day free trial is available via the link below. https://tierandcocakemanagement.co.uk
If you are struggling pricing your cakes download the Free Cake Pricing calculator - https://bit.ly/Cakepricingcalculator
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Or watch the full video episode on YouTube: https://youtu.be/L01ag2rPYNo