Episode 9 - Building relationships with wedding suppliers to help grow your cake business
Episode 9 - Building relationships with wedding suppliers to help grow your cake business
In this episode, Cheryl explores one of the most underrated visibility strategies available to wedding cake makers; building genuine relationships with other wedding suppliers and venues, and explains why referrals and recommendations from trusted sources convert into bookings more effectively than almost any other form of marketing.
This episode follows on from Episode 6, which introduced the full range of visibility channels available to cake makers, and goes deeper on the practical side of supplier relationship building.
Cheryl covers:
- Why venue recommendations and supplier referrals carry a level of trust that social media cannot replicate
- Which wedding suppliers are most valuable to build relationships with, including venues, florists, photographers, wedding planners, and bridal boutiques
- Why the approach to building these relationships matters, it is about genuine connection, not asking for referrals
- How the relationship works both ways, recommending other trusted suppliers to your own couples builds reciprocal trust and strengthens your position as a well-connected professional
- Practical ways to start and nurture supplier relationships, including sharing their work, attending industry events, and being consistently professional
- Why supplier relationships are a long term investment that builds over time and creates a more resilient business
- How to track which supplier connections are generating the most enquiries and bookings, and how Tier & Co’s Connect and Grow feature helps you manage, engage with, and follow up on those relationships in one place
Resources mentioned in this episode include Tier & Co Cake Management Software, which includes a dedicated Connect and Grow section for tracking supplier relationships, engagement tips, and follow-up prompts, all alongside your enquiries and bookings in one place. A 14-day free trial is available via the link below.
https://tierandcocakemanagement.co.uk
If you are struggling pricing your cakes download the Free Cake Pricing calculator - https://bit.ly/Cakepricingcalculator
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