Episode 7 - Why You Keep Going Quiet on Social Media (And What to Do About It)
Episode 7 - Why You Keep Going Quiet on Social Media (And What to Do About It)
In this episode, Cheryl talks honestly about one of the most common struggles cake makers face; going quiet on social media and why it happens even to experienced business owners.
Cheryl opens up about the fact that she goes quiet on social media herself at times, but that her established business continues to generate enquiries in her absence because of the other visibility channels she has built over time, including her website, supplier relationships, directories, and word of mouth. She explains why this context matters for cake makers at different stages of their business journey, and why consistency on social media is more critical in the earlier stages when other channels are not yet fully established.
This episode covers:
- Why cake makers go quiet on social media and the real reasons behind it, not knowing what to say, lack of time, the pressure to perform, and no consistent routine
- Why consistent posting at a manageable frequency is more effective than bursts of activity followed by long silences
- Simple, repeatable content ideas that remove the pressure of needing something new to say every time
- The value of batching content to take daily decision making out of the process
- Understanding what social media is actually supposed to do for your business, which is build trust and generate enquiries, not just likes
- How building visibility across multiple channels over time reduces reliance on social media and creates a more resilient business
This episode follows on directly from Episode 6, which explored the full range of visibility channels available to cake makers beyond social media.
If this episode has got you thinking about the enquiry side of your business, the next step is making sure those enquiries do not fall through the cracks when they do come in. Tier and Co is the software I built specifically for cake makers to manage their enquiries, orders, and follow-ups in one place. You can start a free 14-day trial below
https://tierandcocakemanagement.co.uk
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