Episode 2 - Cake Pricing Isn’t the Problem. Your Income Plan Is
Episode 2 - Episode 2 - Cake Pricing Isn’t the Problem. Your Income Plan Is
Are you struggling with cake pricing confidence?
In this episode, we take a deeper look at why most cake makers don’t actually have a pricing problem, they have an income goals planning problem.
If you’ve ever said, “I want to earn £3,000 a month from my cake business,” but haven’t worked out what your business needs to generate after expenses, tax and National Insurance, this episode will change how you think about pricing. Because £3,000 in your bank account is not the same as £3,000 in revenue.
In this episode, you’ll learn:
Why pricing should start with income goals, not ingredients
The difference between revenue and take home pay
How business expenses, tax and National Insurance affect your cake pricing
How to reverse engineer your monthly income target
Why clarity creates pricing confidence
The simple structure that turns pricing from emotional to strategic
If you want to move towards consistent £2–3k months in your cake business, you need more than confidence. You need a clear income plan.
Mentioned in this episode
The Cake Maker Income Plan (£9) - https://bit.ly/Thecakemakerincomeplan
A practical income planning toolkit designed specifically for cake makers.
Inside you’ll get:
An income goals calculator
A guided video session walking you through your real numbers
A printable worksheet to map out your income goals clearly
A 12-month projection sheet to see your annual plan at a glance
A simple next-step guide highlighting your biggest income gaps
If you’re unsure what your business needs to generate each month, this is your starting point.
The Cake Maker Income Plan: https://bit.ly/Thecakemakerincomeplan
Follow on social media;
Instagram: https://www.instagram.com/cherylbottomleycakeacademy
Facebook: https://www.facebook.com/cherylbottomleycakeacademy/