Privacy policy
Effective Date: 27.07.2025
Cheryl Bottomley Cake Academy
Website: www.cherylbottomleycakeacademy.co.uk
At Cheryl Bottomley Cake Academy, your privacy matters. This policy explains how we collect, use, and protect your personal data when you visit our website, subscribe to our mailing list, join our membership, or interact with us on social media.
1. Who We Are
We are Cheryl Bottomley Cake Academy, a UK based business helping cake makers grow their skills and businesses. Our services include online training, digital products, physical products, a paid membership, and a free Facebook group.
2. What Information We Collect
We may collect and process the following personal data:
Name and contact details – such as your name and email address.
Purchase details – including order history, billing information, and digital product access.
Account information – if you join our membership or courses via ThriveCart.
Technical data – including IP address, browser type, device, and site usage (via Google Analytics).
Social media interactions – through platforms like Instagram, Manychat and Facebook.
Voluntary information – such as survey responses, form submissions, or support queries.
3. How We Use Your Information
We use your data to:
Send newsletters and resources (only with your consent).
Process orders and deliver products or services you've purchased.
Provide access to our membership area via ThriveCart.
Improve your experience on our Squarespace website.
Respond to enquiries and provide customer support.
Track website traffic and performance using Google Analytics.
Manage interactions via Instagram, Facebook and Manychat messaging .
4. Legal Bases for Processing
We process your data on the following legal bases:
Consent – for email marketing and Instagram, Facebook and Manychat messaging.
Contract – to provide the services or products you've purchased.
Legitimate interest – to improve our website, grow our business, and manage communications.
Legal obligation – for record keeping, tax, and legal compliance.
5. How We Store and Protect Your Data
Your data is stored securely using:
ActiveCampaign – for email marketing and automations.
ThriveCart – for membership purchases and access.
Squarespace – for website hosting and online store.
ManyChat – for Instagram messaging and opt-in management.
Google Analytics – for anonymous tracking and analysis.
We protect your data using secure platforms, password protection, and limited access.
6. Sharing Your Data
We only share your data with third parties that help us deliver our services:
Payment processors (e.g. Stripe, PayPal)
Email and automation tools (e.g. ActiveCampaign, ManyChat)
Website and membership platforms (e.g. Squarespace, ThriveCart)
Analytics providers (e.g. Google Analytics)
We never sell your personal information.
7. Your Rights
You have the right to:
Request access to your personal data.
Ask us to correct or delete your data.
Withdraw consent at any time (e.g. unsubscribe from emails).
Object to processing under certain conditions.
Lodge a complaint with the ICO (www.ico.org.uk).
To exercise your rights, please email: cheryl@cherylbottomleycakes.co.uk
8. Cookies
We use cookies to improve your browsing experience and gather data through Google Analytics.
Upon visiting our website, a cookie banner may ask for your consent to use cookies. You can manage or disable cookies via your browser settings.
9. Third-Party Links
Our website and emails may include links to other sites. We are not responsible for the privacy practices or content of those sites.
10. Changes to This Policy
We may update this Privacy Policy occasionally. The most recent version will always be available on our website.
11. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact:
Cheryl Bottomley
Email: cheryl@cherylbottomleycakes.co.uk
Business Address: 50 Park Lea, Bradley, Huddersfield, HD2 1QH