Welcome to The Cake Academy Podcast for cake makers who want to get more cake bookings, improve their pricing, and build a consistently fully booked cake business without burnout.

In this first episode, Cheryl Bottomley, multi award winning wedding cake designer and cake business mentor, introduces the purpose behind this podcast and explains why so many talented cake makers struggle to grow.

This episode sets the foundation for everything that follows. Cheryl shares:

• Why talent is rarely the real problem in a cake business

• The common foundations most cake makers are missing

• Why inconsistent bookings are usually a systems issue, not a skill issue

• How pricing, enquiry handling, marketing structure and boundaries all connect

• What you can expect from future episodes If you are a cake maker who feels busy but not profitable, stuck at a certain income level, or unsure how to move from celebration cakes into more consistent wedding cake bookings, this episode will help you understand what is actually holding your business back.

Rather than focusing on hustle or doing more, this podcast focuses on building strong foundations: clear pricing strategy, structured enquiry processes, simple marketing habits, and practical systems that lead to reliable bookings.

Future episodes will cover:

• How to get more cake enquiries

• How to convert enquiries into confirmed bookings

• Cake pricing strategy and profit planning

• Marketing for cake businesses

• Creating systems that reduce stress and increase consistency

• Building a cake business that fits around real life

If your goal is to become a confidently fully booked cake maker with a business that feels calm and sustainable, you are in the right place.

Make sure you follow or subscribe so you don’t miss upcoming episodes on pricing, enquiries, marketing and building a fully booked cake business.

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