One focused topic per month. Time to learn it, implement it, and see results before moving on.

Month 1: Brand Clarity, Positioning and Ideal Client

We start where everything else is built from, getting clear on who YOU are, what cakes you want to be known for, and why someone should choose you over anyone else.

This is not generic brand building. We go through your actual portfolio and work out your signature style, the types of cakes that represent you at your best, the ones you want more of, and the ideal client who books exactly that.

Once that is clear, you will know exactly what your business should look and sound like.

Then we do the work. Using step by step walkthroughs so that your brand says professional cake maker with a signature style rather than hobby baker who makes anything for anyone.

The month between sessions is for implementing the changes so that by the time Month 2 starts your online presence already looks different.

You will walk away with: A defined signature style, a clear ideal client, and an online presence that has been updated to match, so the right customers find you and immediately know you are the right person to message.

And to help you even further you have access to ChezBot to help with your homework

Month 2: Pricing, Profit and Confident Quoting

We restructure your pricing so that every order is earning you properly.

Using the Cake Pricing Calculator and the Income Goals Calculator, we work out exactly what you need to charge based on your income target, your expenses, tax, and NI.

Most cake makers have never done this properly, and when they see the numbers laid out, it is a genuine lightbulb moment. If you are charging £150 a cake and want a £30k income, the calculator will show you that you need 200 cakes a year. That number alone changes everything.

Then we build the quoting script. The actual words to use, how to position the price before you say it, and how to hold your nerve when you send that quote. So you leave this month not just knowing your numbers but ready to say them.

You will walk away with: Pricing that pays you what you are worth and a quoting script you can use straight away.

Month 3: Mindset and Money Blocks

You know your numbers from Month 2. You have your quoting script. And yet something is still stopping you from charging correctly.

That is exactly what Month 3 is for. And we have an amazing guest tutor coming in to teach you all of this

Because knowing what you need to charge and actually believing you can charge it are two very different things.

Almost every cake maker hits the same wall at some point. The quiet voice that says “people in my area will not pay that”, or “if I charge more nobody will book me”, or “I am not established enough yet”

That voice feels like logic. It is not. It is fear dressed up as logic, and it will quietly undo every pricing formula, every quoting script, and every strategy session you ever have, if you do not face it head on.

This month we look that belief in the eye. We talk about where it comes from, why it is so common in this industry, and why it is keeping you stuck far more than any calculator ever could.

We work through the specific money blocks that show up for cake makers, undercharging to avoid rejection, saying yes to low budget orders out of fear of a quiet diary, discounting before anyone has even questioned the price, and we replace them with a way of thinking about your business that actually supports the goals you set in Month 1.

We also cover the comparison trap. Scrolling through Instagram and seeing other cake makers seemingly fully booked and wondering what they are doing differently.

That comparison is costing you more than you realise, and this month is where we deal with it properly.

Because the maths is the easy part. The hard part is believing you are worth it before anyone has confirmed it for you. And that is what this month gives you.

You will walk away with: A clear understanding of the beliefs that have been holding your pricing back, the tools to challenge them when they surface, and the confidence to go into Month 4 ready to take consistent action without the fear pulling you backwards.

Month 4: Visibility, Messaging and Enquiries

This is not a content strategy session. This is the full journey from post to enquiry to booking.

This is your marketing strategy.

We start with what actually gets a ready to buy customer to stop scrolling and message you, not views, not likes, but real enquiries. You'll see exactly what works and why, using real data from my own business.

Visibility does not start and stop at Instagram. This month covers every way you can get in front of the right customers, well beyond social media.

Then we build your enquiry into a booking. You'll get the exact system I use to turn more enquiries into paying customers, backed by Tier and Co tracking your conversion rate so you always know what to fix.

You will walk away with: a marketing plan, a content plan built around what actually pulls enquiries, a system that converts more of those enquiries into bookings, and visibility into your own conversion data so you always know what to fix.

Month 5: The Cake Magic Hour

By Month 5 you have your brand sorted, your pricing right, your mindset behind you and your marketing plan.

Now it is time to build the daily routine that puts all of it into action.

The Cake Magic Hour is the set of daily habits that actually grow a cake business, the small consistent actions that most cake makers either skip or do not realise matter.

None of these things are complicated. But done consistently, day after day, they are what separates the cake makers who get a steady stream of enquiries from the ones who go through feast and famine cycles wondering why bookings are inconsistent.

This month we build your version of the Cake Magic Hour, the daily non negotiables that fit around your life and your business and keep things moving forward even in your quietest weeks.

You will walk away with: A daily business growth routine that is realistic, sustainable, and keeps your name in front of the right people every single day.

Month 6: Consistency and Your 12 Month Growth Plan

Everything is in place. Your brand, your pricing, your mindset, your daily habits, your content strategy, your enquiry system.

Month 6 is about making sure it all keeps going after the programme ends.

We build your 12 month growth plan, a clear, realistic roadmap that maps out your income targets, your booking goals, your content focus, and the actions you need to take each quarter to keep moving forward.

No vague goals. A proper plan with a proper structure behind it.

We also look at the habits and routines that will keep you consistent when motivation dips, life gets busy, and the comparison trap tries to pull you back in.

Because the cake makers who build sustainable businesses are not the ones who work the hardest.

They are the ones who show up consistently, adjust when something is not working, and keep going.

You will walk away with: A 12 month growth plan tailored to your business and your goals, a sustainability strategy that keeps you consistent long after the programme ends, and the confidence that you have everything you need to keep growing on your own.